Collect User Consent with a Fully Compliant Cookie Banner
96% of websites still fail to implement a fully compliant cookie banner. So how do you properly obtain user consent — in a way that meets all legal and user expectations?
Our tool helps you build a custom, compliant cookie banner that follows CNIL guidelines and meets modern standards for transparency and consent.
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A Cookie Banner That Grabs Attention
Every interaction matters — especially the first one. When a visitor lands on your website, the cookie banner is often their very first experience with your brand.
Beyond GDPR compliance, your banner is a golden opportunity to show your professionalism and build trust.
Make sure you make a strong first impression while staying fully aligned with the law and CNIL expectations.
To better meet your needs, we’ve partnered with leading consent management solutions — allowing us to offer the most relevant and compliant setup for your website.
Whether you’re just getting started or already have an existing CMP, we’ll help you implement the right solution, tailored to your context.
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Analytics & Consent: The Perfect Match
The web is evolving, and users are increasingly aware of their rights.
It’s crucial to understand how they interact with your cookie banner.
That’s why we’ve partnered with trusted Consent Management Platform (CMP) providers to offer you the most relevant and compliant solutions — tailored to your needs.
Through these partner CMPs, you can:
Edit text, colors, and fonts
Test multiple banner versions (A/B testing)
Track opt-in and engagement rates
These insights help you stay compliant while continuously optimizing the user experience and building digital trust.
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Contextual Consent: The Art of Asking at the Right Moment
Do you overwhelm your visitors with trackers and cookies the second they land on your site?
Requesting consent for third-party cookies can be tricky — especially if users don’t understand why they’re being asked.
With Witik’s consent management module, tailor your requests to the context.
Imagine a user about to watch a video. Instead of showing a long, generic cookie list, present a targeted consent request for that specific action.
That’s the power of contextualization: Stay compliant without compromising the user experience.
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Explore more powerful features
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Learn more about cookie banners
A cookie is a small text file that is downloaded to your device (computer, smartphone, tablet) when you visit a website.
It allows the site to remember your actions and preferences for a certain period of time.
This way, you don’t have to re-enter information every time you return to the site or navigate from one page to another.
There are different types of cookies — including trackers, which collect information about how users browse the web.
Not all cookies require user consent.
Cookies that are strictly necessary for the operation of the website are exempt from consent.
However, cookies related to advertising, social media cookies (such as those generated by sharing buttons), and audience measurement cookies (like Google Analytics) do require prior consent from users.
Complying with these guidelines ensures better protection of users’ personal data.
Installing a cookie banner is easy.
Creating a compliant banner, however, is more technical and requires several key steps:
Transparency: Clearly inform visitors about the use of cookies and their purposes.
Explicit Choice : Provide a clear option to accept or refuse cookies, and ensure that refusing is just as easy as accepting.
Detailed Information : Offer easy access to a comprehensive cookie policy, where users can find additional details.
Customization : Use tools that allow users to choose which categories of cookies they want to enable.
Regular Updates : Regularly update your banner and cookie policy to stay aligned with legal developments and CNIL recommendations.
It’s also important to regularly audit the cookies and trackers used on your site, and adjust your banners accordingly to ensure optimal consent management.
A cookie wall is a practice used by some websites that requires visitors to accept cookies in order to access the site’s content.
In practice, when a user lands on a website with a cookie wall, they are presented with a page or modal window informing them that they must consent to the use of cookies to continue browsing.
In some cases, the visitor may be offered an ad-free experience in exchange for a payment, as an alternative to consenting to cookie usage.
